Hi I’m Matt
I am a dynamic marketer with 3 years of experience including digital ad campaign management and brand development. I’m passionate about leveraging digital strategies for impactful results. I excel in analytics, technical skills, and collaborative teamwork and am motivated to make valuable contributions to organizational success.
Experience
Digital Media Operations
SSCG Media Group
As a Media Technology & Operations Associate, my primary objective was to ensure the successful launch of healthcare advertisements.
I played a key role in leading implementation and tracking of display digital ad campaigns and helped drive success launching thousands of pharmaceutical advertisements across many campaigns delivering valuable insights to better optimize future campaigns.
Ultimately, my goal in this role was to help drive the success of healthcare advertising campaigns. Through the provision of accurate and insightful data, we can create more effective campaigns that have a positive impact on the healthcare industry.
Technical Skills
Increased proficiency in Google Tag Manager (GTM), Microsoft Excel, and Google Campaign Manager (GCM360).
Startup Marketing
HIZE Hoods – Peloton stationary bike accessory
HIZE Hood’s main product is an attachment for the Peloton bike that takes stress off of the rider’s shoulders and lower back by putting them in a more relaxed position. The ultimate goal of this project was to increase brand awareness, improve social media engagement, and refine the consumer profile to have a more defined target market.
Our research consisted of hosting focus groups, surveys, secondary research, and learning about proper bike form from our partner. Our biggest findings were that most respondents ride the majority days of the week and were between the ages of 21 and 35. Because those aged 18-34[*] make up most Instagram’s user base, this furthered our push for social media marketing.
We also uncovered that 32% of respondents spend between $2,000-$3,000 on a stationary bike and 40% already have accessories such as weights, fans, phone holders, etc. If people are willing to spend a significant amount of money on their bikes, they are more likely to invest in a product under $50 to improve their riding experience both short and long-term.
We came up with 3 major points of focus to increase brand awareness and engagement: social media, website, and product appeal. Our research reinforced our knowledge of the importance of social media presence with the customer experience front of mind.
College Sports Marketing
University of New Hampshire Athletics
Designed and created a range of promotional materials for 6 university sports teams, contributing to an increase of 1,000 attendees year over year. Carried out marketing plans in and out of games, aligning with overall brand strategy and objectives. This required design planning and execution within Adobe Photoshop along with strict deadlines.
Men’s Hockey season ticket brochure
Gymnastics’ home schedule – magnet design
Upcoming games – jumbotron graphic
Saxbys Coffee Marketing
UNH Marketing and Advertising Club
My team’s goal was to increase Saxby’s customer base, especially to underclassmen. The problem was that Saxby’s was located on the opposite side of campus to most freshman dorms.
Our recommendation was to work with dormitory residential advisors to post advertisements, coupons, and free coffee coupons to promote awareness of Saxby’s. We also suggested hosting tables inside the library, cafeteria, and other popular locations to give out coffee samples and coupons. Since the goal was to promote awareness of the brand, advertising and giving away free samples giving underclassmen a taste of delicious Saxby’s coffee was a great way to spread awareness.
We also brought up the importance of social media engagement with the community. Saxby’s has an Instagram account for the chain, but not one specific to the Durham location. The interaction with UNH students and Durham residents with a Durham Saxby’s account can be made more accessible with a local account as well as being able to post store-specific deals and events.
Achievements
Eagle Scout – Used leadership and life skills to manage a project team of over 20 scouts and adults to gather materials, construct, and install 20 Corian signs for the Great Swamp Watershed Association.
Cuban Relief Project – Gathered thousands of dollars’ worth of medical supplies and delivered them to various synagogues within Havana, Cuba as well as participating in other restoration projects such as documenting all the headstones in a graveyard so that their loved ones can see where they are located.
Certifications
CS50P
Harvard University
Learned about Python and software development, gaining skills in automating data analysis, building custom tools, resolving technical issues, and optimizing campaign execution.
Advanced Google Analytics
Google Skillshop
Became more attuned to data processing, configuration, and tools & techniques.
SEO Certification
HubSpot
Gained key skills in keyword research, on-page optimization, and link building to improve search visibility and drive organic traffic.
Google Data Analytics
Coursera
Learned about data analytics, data cleaning, data aggregation, visualizations, spreadsheets, SQL, and more.
Fundamentals of Digital Marketing
Google Digital Garage
Learned about organic searches, SEO, SEM, display advertising, web analytics, and the data cycle.
Education
The University of New Hampshire, Peter T. Paul School of Business and Economics: Bachelor of Science in Business Administration, Marketing Major, Sales Minor – May 2021
Campus Involvement
–Marketing & Advertising Club – Worked with a team to research and develop a marketing plan for a local coffee shop to attract additional underclassmen.
–Study Abroad – Dominican Republic (J-term 2020) – Gained perspective on local cultural influences in the business environment and how foreign business affairs are handled.
“Never let the fear of striking out keep you from playing the game”
Babe Ruth
Matthew Tyler Bennett 