Hi, I’m Matt.
I work for an advertising agency that works mostly with big pharma companies. I graduated from The University of New Hampshire in May of 2021 from the Peter T. Paul School of Business and Economics with a major in Marketing and a minor in Sales. Check it out below!
Background.
Achievements.
Eagle Scout (spring 2017) – Used leadership and life skills to manage a project team of over 20 scouts and adults to gather materials, construct, and install 20 Corian signs for the Great Swamp Watershed Association.
Cuban Relief Project (spring 2013) – Gathered thousands of dollars worth of medical supplies and delivered them to various synagogues within Havana, Cuba as well as participating in other restoration projects such as documenting all the headstones in a graveyard so that their loved ones can see where they are located.
Madison teen flies to Cuba for Bar Mitzvah project – nj.com
Certifications.
Advanced Google Analytics – Google Analytics
Became more attuned to data processing, configuration, and tools & techniques.
Inbound Marketing – HubSpot Academy
Studied the buyer’s journey, content distribution strategy, customer segmentation, maximizing ROI, and using marketing automation and AI.
SEO – Hubspot Academy
I learned about the fundamentals of SEO, including on-page and technical SEO, conducting keyword research, building backlinks, optimizing for rich results, and creating SEO reports.
Google Data Analytics – Coursera
Learned about data analytics, data cleaning, data aggregation, visualizations, spreadsheets, SQL, and more.
Content Marketing – HubSpot Academy
Gained insight on long-term content strategy, topic clusters, video marketing strategy, content promotion, optimizing SEO, and analyzing content.
Google Analytics for Beginners – Google Analytics
Learned about data types, data storytelling, and how to efficiently analyze data.
The Fundamentals of Digital Marketing – Google Digital Garage
Certificate ID: K7D P2R Y5Y
Learned about organic searches, SEO, SEM, display advertising, web analytics, and the data cycle.
Education.
The University of New Hampshire, Peter T. Paul School of Business and Economics – Bachelor of Science in Business Administration, Marketing Major, Sales Minor – class of 2021
Campus Involvement.
–Marketing & Advertising Club – Worked with a four-person high-performing team to research and develop a marketing plan for a local coffee shop to attract additional underclassmen.
-Study Abroad trip to the Dominican Republic (J-term 2020) – Gained perspective on local cultural influences in the business environment and how business affairs are handled.
-UNH Ski and Board Club
Personal Life.
In my free time, I love spending time outdoors whether it be snowboarding, hiking, or going to staying in shape in the gym.
I also listen to quite a bit of music. Some of my favorite artists are Led Zeppelin, Mac Miller, and Kendrick Lamar.
TV Shows I’m watching: The Last of Us, Peaky Blinders, and Workaholics.
Matthew Tyler Bennett 