Media Technology & Operations

SSCG Media Group – New York City

Overview

As a Media Technology & Operations Associate, my primary objective is to ensure the successful launch of advertising campaigns predominantly focused in the healthcare industry. Through close collaboration with both internal and external teams, I help to implement and execute campaigns that meet their stated objectives.

One of my core responsibilities is to conduct a thorough analysis of campaign data in order to provide insights that can optimize future campaigns. This entails the management of contracts across all publishers, ensuring that all advertisements are appropriately tagged and ready for launch, as well as verifying that they are running seamlessly throughout their contracted period.

I play a key role in implementing floodlight tags for landing pages to ensure proper tracking of data. Before and during the launch of campaigns, I test and verify that all advertising components are set up and firing correctly. In the event of any issues, I work collaboratively with cross-functional teams to troubleshoot and optimize campaigns for optimal performance.

Through my attention to detail and organizational note-taking, I provide stakeholders with accurate and timely information about campaign performance, enabling informed decision-making.

Ultimately, my goal is to help drive the success of healthcare advertising campaigns. Through the provision of accurate and insightful data, we can create more effective campaigns that have a positive impact on the healthcare industry.